Magpie & Stump

Banff's restaurant scene is busy year-round, and Magpie & Stump has been one of its most beloved spots for years — a loud, colourful Mexican eatery on Caribou Street known for street tacos, killer margaritas, and a tequila list that means business. The challenge was building a website that could keep up with that energy while making it genuinely easy for tourists and locals alike to find what they needed fast.

The Challenge

The previous site wasn't doing justice to the brand. Magpie & Stump runs a tight operation — weekly specials, rotating events like Taco Tuesday and Mexican Night, happy hour promos, takeout integrations, and reservation flows all needed to live in one place. The site had to work hard for a high-traffic tourist destination where most visitors are browsing on their phones while walking down Banff Avenue.

Our Approach

We rebuilt the site in Webflow from the ground up, starting with the brand experience. Magpie & Stump has a distinct personality — bold, casual, fun — and the site needed to lead with that before it did anything else. We structured the information hierarchy around the most common guest actions: view the menu, book a table, check what's on this week. Specials and events got their own prominent section so the team could keep content fresh without touching the site's core structure. Every page was built mobile-first, given the foot-traffic nature of the Banff market.

What We Built

• Custom Webflow build — fully branded to match the bold, Mexican-inspired visual identity
• Mobile-first design — optimized for Banff tourists browsing on the go
• Specials + Events section — easy to update for weekly promos like Taco Tuesday and Happy Hour
• Integrated reservation flow — linking directly to OpenTable and the experiences booking system
• Online takeout integration — connected to their third-party ordering platform
• Menu pages — clean, easy-to-navigate layout across food and drink offerings
• SEO-optimized structure — location-based metadata targeting Banff restaurant searches
• Gift card and careers links — integrated with the broader Banff Collective ecosystem

The Result

The new site matches the character of the restaurant — energetic, approachable, and easy to navigate. Guests landing on the site from Google or social media can find the menu, grab a reservation, or check the week's specials in seconds. The Magpie & Stump team can update their rotating events and promotions without needing developer support, keeping the site as lively as the restaurant itself.

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