Turnip Vegan Recipe Club

Turnip Vegan has built one of Canada's most engaged plant-based communities — nearly 2 million followers across TikTok, Instagram, and Facebook. But social platforms don't pay the bills. They needed a way to convert that loyal audience into a sustainable, recurring income stream without losing the warmth and authenticity their community had come to love.

The Challenge

With a massive social following but no owned platform, Turnip Vegan had no reliable way to monetize their content or deepen the relationship with their most engaged fans. The goal was clear: build a membership site that felt like a natural extension of their brand — beautiful, accessible, and easy for subscribers to navigate — while giving the business a predictable monthly revenue model. The platform also needed to handle subscription management, gating of exclusive recipe content, and a seamless sign-up flow that wouldn't lose people mid-funnel.

Our Approach

We built the Turnip Vegan Recipe Club in Webflow and integrated Memberstack to handle all membership logic — subscription tiers, gated content, and member authentication. Webflow gave us the design freedom to match their vibrant, food-forward brand identity while keeping the CMS flexible enough for ongoing recipe publishing. Memberstack layered on top cleanly, handling billing and access control without requiring a custom backend. The result is a fully managed, low-overhead membership platform that the Turnip Vegan team can run independently.

What We Built

• Webflow site with full custom design — reflecting the brand's bold, plant-based aesthetic
• Memberstack integration — monthly subscription membership with gated recipe content
• Recurring revenue infrastructure — automated billing and member management
• Content CMS — structured for easy recipe publishing, categorization, and discovery
• Conversion-optimized sign-up flow — built to turn social visitors into paying members
• Mobile-first experience — optimized for the TikTok and Instagram audience arriving on phones
• SEO-ready architecture — metadata, page structure, and content hierarchy built for organic discovery

The Result

The Turnip Vegan Recipe Club gives a brand with nearly 2 million social followers a home they actually own — and a revenue stream that grows with their community. Members get exclusive access to the recipes their favourite creator is known for, and Turnip Vegan gets predictable monthly income that isn't dependent on algorithm changes or brand deals. It's the infrastructure their audience reach always deserved.